Brand Access in Bangladesh- Nike Composition

Brand Admittance in Bangladesh- Nike

1 . Background:

In Bangladesh, folks are sports loving and the demand for football and cricket makes huge marketplace for the sports brand. That is why brands like Adidas, Puma, Reebok, CA etc . brands are getting to be prominent in this article. In case of Nike, BATA is the only authorized shop in Bangladesh. Yet due to its large brand photo Nike can easily operate immediately in this nation and acquire business. For this reason, all of us conducted this kind of research to discover the possibilities of Nike from this country. installment payments on your Objective:

To conduct this kind of study there were these objectives on each of our mind to achieve: -To recognize the existing condition and competition in sports activities brand industry - To acquire knowledge about BATIN store and its particular involvement with Nike - To acquire understanding of Nike as well as image on consumers and competitors brain - To identify the probable advantages and disadvantages of Nike entry in Bangladesh 3. Method:

This analyze was accomplished in several actions. Following strategy was adopted to fulfill the objectives: -- * Principal data collection:

We collected majority sum of data by primary data collection method. It includes BATA store check out, Different shop visit, consumer survey and competitor survey. We done 80 buyer survey, 10 competitors and sports shop survey. 2. Secondary data collection:

Inside the secondary data collection approach, we followed online exploration, website go to, e-mails etc . 4. Limitation of the examine:

We encountered below limits to perform our analyze:

- Time period

- Not enough support in the shop owners and competitors

- Political unrest

Detailed survey

5. BATIN AND NIKE

5. 1 ) Imported Nike categories and price range:

BATIN imports athletics and jogging lifestyle goods in Bangladesh. The products happen to be Nike Boots and Nike Snickers that are very useful in running or perhaps in sporting activities. BATA started importing these types of Nike products from China from 2010 as then undertaking successful sale. The price amounts of these goods are BDT 5, nine hundred to 14, 900 for different designs. Table1: Imported Nike products simply by BATA

Current Products

T n| Picture| Article| Price| Name

1| | 821-6495| 8, 990| Dual blend

2| | 821-2495| eight, 990| "

3| | 821-1476| 6, 990| Nike Air

4| | 521-6495| 6, 990| Nike Air flow

5| | 821-6479| six, 490| Nike Suketo

6| | 821-9494| 10, 990| Nike Focus I pod

7| | 821-2494| twelve, 990| "

8| | 821-6496| 6, 990| Nike lifestyle

9| | 821-1496| 6, 990| "

10| | 821-6480| 7, 490| Nike Everyday

11| | 821-1480| six, 490| "

12| | 821-1475| several, 990| Mercurial

13| | 821-7491| 6, 990| Nike CTR 360

14| | 821-2492| 7, 990| Nike Full span Air

15| | 821-6473| 7, 490| Nike Air

16| | 821-2470| your five, 990| Nike Soccer

17| | 821-6477| 6, 990| Nike Air flow

18| | 821-6478| 6, 990| Nike Revolution

19| | 821-7422| 6, 490| Nike Surroundings

20| | 821-5422| 6, 490| "

21| | 821-1417| several, 990| Nike Air

your five. 2 . Ideal and high selling style:

The listed below table represents best-selling models of Nike bought from BATA shop. Table two: Best-selling types of Nike in BATA

Best-selling model

Picture| Article| Price| Name

| 821-1476| 6, 990| Nike Air

| 521-6495| 6, 990| Nike Air

| 821-6496| 6th, 990| Nike lifestyle

| 821-2492| six, 990| Nike Full size Air

Desk 3: Popular model of Nike in BATA

The beneath table signifies high demand type of Nike sold in BATA retail store. High demand style

Picture| Article| Price| Term

| 821-1475| 7, 990| Mercurial

a few. 3. Required size:

The subsequent table presents the sizes of shoes demanded by women and men in BATIN for Nike. Table 4: Gender sensible high demand scale shoes of Nike in BATA The high demand scale shoes

Gender| Size

Man| 7, almost eight, 9, 12

Woman| 3, 4, five

5. some. Product promo:

BATA does not have virtually any promotional activity for Nike products since they believe that they can be the flagship store of Nike in...