Case Study Com 225 Essay

Case Study Com 240

COMM 225, LAND 2011: CASE STUDY

DUE: December 6, 2011, 19. 00 HR, POST ONLINE IN THE DROP BOX

TO BE DONE IN GROUPS OF MAXIMUM OF 3 COLLEGE STUDENTS (WITH SAME CONTENT EXPECTATIONS).

If you have been to just one of the Walt Disney Theme Parks, it can be inevitable you have encountered the situation of waiting around at the theme/attraction of your choice. Here is what a New York Times journalist has to claim about this trouble: Source: http://www.nytimes.com/2010/12/28/business/media/28disney.html

Disney Discusses Major Amusement park Problem: Lines

By BROOKS BARNES, Published: December 27, 2010, THE MODERN YORK MOMENTS Deep in the bowels of Walt Disney World, inside an subway bunker known as the Disney Operational Order Center, professionals know that you are browsing line and that you are most likely frustrated about it. All their clandestine mission: to get you to the fun faster. To handle more than 30 million annual visitors — quite a few during this most frantic time of year intended for the megaresort — Disney World long ago flipped the art of group control right into a science. However the putative Happiest Place on The planet has made the decision it must figure out how to quicken the pace more. A social shift toward impatience — fed by video games and smartphones — is requiring it, area managers say. To stay strongly related the entertain-me-right-this-second generation, Disney must evolve. And so it has spent recent times outfitting an underground, neurological center to address that most low-tech of problems, the wait. Located under Cinderella Castle, the brand new center uses video cameras, computer programs, digital park maps and other whiz-bang tools to spot gridlock prior to it varieties and deploy countermeasures in real time. In one corner, employees observe flat-screen television sets that illustrate various sights in green, yellow and red traces, with the hues representing wait-time gradations. In the event that Pirates in the Caribbean, the ride that sends people on a enthusiastic voyage throughout the Spanish Main, suddenly blinks from green to yellow,...