The society of nowadays is stuffed with advertisements, emails, films, weblogs, technology, etc . The symbolism that they carry have to be sent to the audience through diverse media. (Branston and Stafford, 2006) It seems important for the receiver to analyse and understand the connotations carried simply by each type of medium. To do so , different " vehiclesвЂќ used by mass media have to be recognized. Different car theories consist of: semiotics, genres, narratives, portrayal, audiences, and so forth (Ibidem) Although they all need to be gathered and related to form a method, these hypotheses have by themselves signs being interpreted by the viewer.
Media has to create meanings regarding the world to be able to represent this appropriately or perhaps logically enough for the audience to understand, and make sense out of what exactly they are seeing. (O'Sullivan etal., 1994) Representations on the planet have to be realized by the market. It permits an easier and faster knowledge of what mass media is trying to portray through doing so helps you to save time needed to accomplish other desired goals o since the media offers limits of the time and space. (Wilson, 1993) For instance, T. V. displays, in order to save as well as capture audiences in the history faster, resort to stereotypes " There may be a shared acknowledgement of the world since represented through familiar or dominant pictures and ideasвЂќ (O'Sullivan etal., 1994)
An illustration of this a type of mass media that uses representations so as to help viewers identify with the world presented upon T. Versus. is the quite popular show called: Friends. It debuted in 1994 through NBC and moved on for being one of the shows with the greatest rate in television. It won multiple awards during its period on air flow until its end in May possibly 2004. In 2002 the show won an Emmy for outstanding comedy series. (TBS. com, 2009) Completely a big cultural impact, for example, phrases from your sitcom became common in American slang, and songs from the display became extremely famous around the globe.
It is a sitcom that reveals the life of six close friends (3 guys and three or more females) middle aged, middle class who live in New York. They live close to the other person and spend a lot of time collectively discussing completely different themes. They all have different personas and different skills but enhance each other humorously. This case study will analyse through the theory of representations, the stereotypes presented by female personas: Rachel, Phoebe and Monica.
When referring to representations in the media, it is important to see that stereotypes are present often. Especially in a commercial T. V. show including Friends, creators have to become cultural stereotypes in order for the group to easily and quickly determine each role; who takes on whom in a story and, in certain scenarios, justify their actions. " Within the media, limits of time and space plus the desire of reaching rapid viewers recognition have obliged the stereotypical representations to be made and portrayedвЂ¦вЂќ (Wilson, 1993)
The position of Rachel Green represents the rich bimbo lady. She originates from a prosperous background, her father, is actually a successful doctor able to provide her and her siblings with a elegant childhood. This lady has never worked, is not really self sufficient, so that as mention in chapter 12 of time 6 " The one with all the jokeвЂќ (Blinkx. com, 2000) she is often trying to make sure you others. She actually is in many ways an exaggeration of the spoiled American girl. Rachel is dumb, lost, and she does not know what the girl wants. According to Pat (1993) stereotypes have to be exaggerated or maximised, since we have a necessity intended for audience identification. If there is zero recognition it becomes a industrial failure. For that reason the character of Rachel is exaggerated. The girl cries over anything, she actually is afraid of dedication, irresponsible, and want to take proper care of anyone just as much as she wants to be taken care of. But we have a necessity on her behalf to form...
References: Branston, G. and Stafford, R. ( 2006) The Media Student's Book. fourth ed. Routledge. U. E. Pp. 141-156
Blinkx. com (no date) Friends. Normally the one with the laugh. Retrieved online on 3 rd October 2009 from:
O'Sullivan, T. etal. (1994) Studying the media. An Introduction. St . Martin's Press Incorporation. New York, U. S. A. Pp 113, 115, 117, 122, and 125.
Tbs. com (2009) Friends, Regarding the demonstrate. Retrieved on the net on 3rd October 2009 from: http://www.tbs.com/stories/story/0,,268,00.html
Wilson, H. (1993) Advertising, Mass Traditions. 3rd male impotence. Mc Graw Hill. Usa. Pp. 225-236
Warnerbros. com (2009) Friends. Retrieved online on 3 rd October 2009 from: http://www.warnervideo.com/friends15/
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